About us

Swag by Wear(Where) the Funds is a luxury streetwear brand redefining how success is worn. Founded from a spontaneous vision on a Friday night, the brand was built on one idea — that confidence, ambition, and value can be expressed through style.

The name carries a double meaning — “Wear” and “Where” — symbolizing both expression and destination. It represents a lifestyle where individuals don’t just talk about success, they wear it.

Our mission is to design sneakers and pieces that embody quiet luxury — refined, bold, and unapologetically confident. Each design is crafted to reflect success without the need for noise or excess. Because at Swag by Wear the Funds, we believe you don’t have to say much when your style speaks for you.